18 March, 2010

NY Times: Using City Sounds in E-commerce

Listen to this website... Who said what I'm doing has no practical applications? It's a high end e-tail (internet retail) site which uses city sounds to offer a more luxurious presentation to its daily visitors. Albeit this is the complete opposite of what I'm trying to say with my work here in Paris, it still proves a point.

People want to sell experiences.

http://www.nytimes.com/2010/03/18/fashion/18iht-acawecom.html?pagewanted=1

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